Zero Pii

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For advertisers who do not want to share personally identifiable information with outside companies but do want to reach those consumers as they travel the open web with near-perfect accuracy. 
 

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HOW-IT-WORKS

  • Customer files are never shared with anyone.

  • Identity targeting when customers visit websites in BritePool's network of web publishers, even when these visitors don't log-in.

  • ​BritePool's on-page tech recognizes the BritePool ID (BPID), whose identity is known to the advertiser only.

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Zero Pii

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BENEFITS

 

  • Verified, precise targeting identities, with true frequency capping. 

  • Customer identities remain anonymous to BritePool and web publishers.

  • Advertisers receive identity-specific reporting for spending optimization, and mapping of websites visited by their customers.

  • Existing issues excess frequency, wasted spending disappear, and poor metrics disappear.

  • ​Optional transparency panel for consumers to see how their data is used.

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Zero Pii

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Pricing

BritePool charges a fixed fee per thousand for advertising transactions it facilitates, a fraction of the value created.