For advertisers who do not want to share personally identifiable information with outside companies but do want to reach those consumers as they travel the open web with near-perfect accuracy.
Verified, precise targeting identities, with true frequency capping.
Customer identities remain anonymous to BritePool and web publishers.
Advertisers receive identity-specific reporting for spending optimization, and mapping of websites visited by their customers.
Existing issues excess frequency, wasted spending disappear, and poor metrics disappear.
Optional transparency panel for consumers to see how their data is used.