Zero Pii

For advertisers who do not want to share personally identifiable information with outside companies but do want to reach those consumers as they travel the open web with near-perfect accuracy. 
 

ZeroPiiResized2.png
arrow.png

HOW-IT-WORKS

  • Customer files are never shared with anyone.

  • Identity targeting when customers visit websites in BritePool's network of web publishers, even when these visitors don't log-in.

  • BritePool's on-page tech recognizes the BritePool ID (BPID), whose identity is known to the advertiser only.

arrow.png
BritePool_Logo_NavyBluePink_RGB.png

Zero Pii

 by

BENEFITS

 
  • Verified, precise targeting identities, with true frequency capping. 

  • Customer identities remain anonymous to BritePool and web publishers.

  • Advertisers receive identity-specific reporting for spending optimization, and mapping of websites visited by their customers.

  • Existing issues excess frequency, wasted spending disappear, and poor metrics disappear.

  • Optional transparency panel for consumers to see how their data is used.

arrow.png
BritePool_Logo_NavyBluePink_RGB.png

Zero Pii

 by

 
 

Pricing

BritePool charges a fixed fee per thousand for advertising transactions it facilitates, a fraction of the value created.