Zero Pii
For advertisers who do not want to share personally identifiable information with outside companies but do want to reach those consumers as they travel the open web with near-perfect accuracy.
HOW-IT-WORKS
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Customer files are never shared with anyone.
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Identity targeting when customers visit websites in BritePool's network of web publishers, even when these visitors don't log-in.
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BritePool's on-page tech recognizes the BritePool ID (BPID), whose identity is known to the advertiser only.
Zero Pii
by
BENEFITS
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Verified, precise targeting identities, with true frequency capping.
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Customer identities remain anonymous to BritePool and web publishers.
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Advertisers receive identity-specific reporting for spending optimization, and mapping of websites visited by their customers.
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Existing issues excess frequency, wasted spending disappear, and poor metrics disappear.
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Optional transparency panel for consumers to see how their data is used.