Total Identity

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For advertisers that want to supplement Verified Pi by expanding their targeted reach by onboarding online and offline data for deterministic matches, using third-party cookies, greater addressability and access to previously unidentified audiences. Developed in collaboration with Throtle, a leading data onboarding firm.

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HOW-IT-WORKS

  • Onboarding of high-quality offline data, combined with deterministic matching with first-party data, leads to match rates of 40% to 60%.

  • Targeted customers are served ads when these individuals log-in at the sites of BritePool's participating web publishers; plus  

  • Additional identities are targeted on websites of participating publishers, apps, and CTV services.

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Total Identity

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developed by:

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&

BENEFITS

 

  • Reduced dependency on cookies with accurate targeting.

  • Advertisers engage people, not devices, with true reach and frequency capping.

  • Expanded reach to people using Safari and Firefox browsers that block cookies, and other previously unidentifiable audiences.

  • Identity-specific reporting for ads served.

  • Understand reach with accurate frequency caps.

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Total Identity

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developed by:

&

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Pricing

BritePool and its onboarding partners charge advertisers a monthly fee for all Total Identity services.