Total Identity
For advertisers that want to supplement Verified Pi by expanding their targeted reach by onboarding online and offline data for deterministic matches, using third-party cookies, greater addressability and access to previously unidentified audiences. Developed in collaboration with Throtle, a leading data onboarding firm.
HOW-IT-WORKS
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Onboarding of high-quality offline data, combined with deterministic matching with first-party data, leads to match rates of 40% to 60%.
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Targeted customers are served ads when these individuals log-in at the sites of BritePool's participating web publishers; plus
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Additional identities are targeted on websites of participating publishers, apps, and CTV services.
Total Identity
developed by:
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BENEFITS
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Reduced dependency on cookies with accurate targeting.
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Advertisers engage people, not devices, with true reach and frequency capping.
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Expanded reach to people using Safari and Firefox browsers that block cookies, and other previously unidentifiable audiences.
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Identity-specific reporting for ads served.
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Understand reach with accurate frequency caps.
Total Identity
developed by:
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