BritePool's innovative products, unique understanding of consumer privacy attitudes, and groundbreaking research have been featured prominently in the media and industry webinars.

Adweek reports (in print and online) that growing usage of BritePool's cookieless Identity solution (a pre-venture funded company) is already equal to 65% of LiveRamp (a $4 billion firm) and 42% of Trade Desk (an $18 billion firm) (5/04/2020).

Read the article.

When the pandemic struck, the Interactive Advertising Bureau (IAB) asked BritePool's experienced leadership, CEO Dave Moore, and COO Bob Perkins to advise the media industry on surviving in difficult times. (5/31/2020)

See the webinar video.

In a The Sell Sider Column for AdExchanger, Jason White, now Senior Vice President and Head of Publishers at LiveRamp, recognizes

BritePool and LiveRamp as a publisher's top identity resolution services. (3/20/2020)

 

Read the story.

Business Insider profiles BritePool as one of the leading companies helping marketers to survive and continue to prosper in the era of changing privacy regulations.

(12/23/2019)

Read the article.

Cards TBD (1) Bob and Havas Podcast (1.1) First Adweek story (with our launch) (research), (1.2) BritePool listed in MediaMath Source (2) AdExchanger research (3) Drum research (4) Marketing Land Research (5) Adweek CCTV citing research, (6) Adweek programmatic citing research (Feb. 2020) (7) Include BritePool quoted in LiveRamp blog last fall?

 

Digiday addressed the uncertainty associated the sunset of third-party cookies, noting that two companies "LiveRamp and BritePool" are moving forward with replacement technologies. (2/11/2020)

Read the story.

An in-depth AdMonsters interview with BritePool's CEO, Dave Moore, discussing BritePool's identity solutions and the company's innovative research on consumer privacy attitudes.

(5/19/2020)

Read the article.

MediaMath includes BritePool as a connected identity resolution solution for its Source initiative, to provide "radical transparency" for the supply chain of a redefined programmatic advertising ecosystem.

Read about Source.

A Guest Contributor at Adweek references BritePool's groundbreaking research and unique understanding of consumer attitudes toward online privacy.

(5/7/2020)

 

 Read the story.

BritePool's CEO, Dave Moore, writes at Digital Content Next, why consumer log-ins are the key to Google and Facebook's outsize share of all digital advertising.

(5/19/2020)

Read the article.

Adweek featured Britepool's groundbreaking research on consumer attitudes and data privacy. These findings informed the development of our product suite.

(1/6/2020)

 

Read the story.

In a webinar for DCN member publishers, Conde Nast's Craig Kostelic and BritePool's Dave Moore discussed innovative publisher strategies for weathering the pandemic.

(6/11/2020) [Note link to 60 sec video TBD]

 

 See Craig discuss identity resolution (video).

AdAge reports the launch of BritePool to power targeting with the accuracy of "Google and Facebook" who "have massive amounts of logged-in users." CBS and PCH are named as early participating web publishers. (5/24/2019)

 

 Read the story.

BritePool's first-of-its-kind, successful cookieless targeting test with Harry & David was detailed in Media Post's Search & Performance Marketing Daily. The article several metrics showing the performance of BritePool's system (10/6/2020).

Read the article.

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Digiday quotes BritePool's CTO demonstrating both BritePool's accuracy (which is not affected by temporary email addresses) and commitment to honoring consumer privacy choices. (4/19/2021)

Read the article.

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Digiday details Maven's plans to evaluate leading identifiers, including BritePool. The upshot (after publication): Maven integrated BritePool's on-page tech, recognizing BritePool's fast load time and minimal impact on latency. (8/12/2020)

 

Read the article.

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Of the leading cookieless identity resolution providers, BritePool is the only company that made an official available to be quoted by 

Digiday, while BritePool's detailed policies are not fully recognized in the article. (3/22/2021)

 

Read the story

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Digiday addressed the uncertainty associated the sunset of third-party cookies, noting that two companies "LiveRamp and BritePool" are moving forward with replacement technologies. (2/11/2020)

Read the article.

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When the pandemic struck, the Interactive Advertising Bureau (IAB) asked BritePool's experienced leadership, CEO Dave Moore, and COO Bob Perkins to advise the media industry on surviving in difficult times. (5/31/2020)

See the webinar video.

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BritePool CEO Dave Moore joins Aqilliz CEO Gowthaman Ragothaman in a featured session on targeted advertisng and privacy at Advertising Week's virtual 2020 conference. 

(11/29/2020)

See the event.

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In this opinion piece for the industry, the CTO of PubMatic recognizes BritePool as one of the two top emerging identity resolution services, for the cookieless world.

(10/16/2019)

Read the article.

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An in-depth AdMonsters interview with BritePool's CEO, Dave Moore, discussing BritePool's identity solutions and the company's innovative research on consumer privacy attitudes.

(10/16/2019)

Read the article.

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In a webinar for DCN member publishers, Conde Nast's Craig Kostelic and BritePool's Dave Moore discussed innovative publisher strategies for weathering the pandemic.

(6/11/2020) 

 

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BritePool's unique understanding of consumer privacy expectations, and associated research, is detailed in an AdExchanger feature story.

(10/2/2019)

 

 

Read the story.

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In this AdExchanger Talks podcast, Dave Moore's Next Chapter, BritePool's CEO discusses the company's early focus on consumer privacy and identity; plus many aspects of his unique 35-year career in the advertising industry. (8/21/2019)

 

 Listen to the Interview.

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For an exclusive webinar series, MMA Global, with strategic advistor, Boston Consulting Group, identified BritePool, and others, as the leading identity solutions for the emerging cookieless world (coming10/1/2021).

Learn more and register here.

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Adweek reports (in print and online) that growing usage of BritePool's cookieless Identity solution (a pre-venture funded company) is equal to 65% of LiveRamp (a $4 billion firm) and 42% of Trade Desk (an $18 billion firm) (5/04/2020).

Read the article.

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PubMatic announces its Identity Hub includes BritePool as a launch partner and quotes BritePool CEO, Dave Moore, in the announcement. Moore says, "The cookieless future"  superior marketing." (8/12/2020)

 

 Read the announcement.

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Dave Moore, BritePool CEO, kicks off Aqilliz's new, monthly Industry Insider series, discussing the BritePool/Ailliz technology integration and the value of persistent IDs in the emerging cookieless world. (3/31/2021)

Read the article.

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The media reports on MediaMath's expansion of its Source initiative, underscoring the signficance of BritePool's early integration and partnership with MediaMath in the initiative.

(3/3/2021)

 

Read the story.

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Adform, a leading DSP, announces it has fully integrated with BritePool's identity solution, to enable Adform customers to transact using the BritePool ID in programmatic advertising.

(11/4/2020)

Read the article.

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In a The Sell Sider Column for AdExchanger, Jason White, now Senior Vice President and Head of Publishers at LiveRamp, recognizes

BritePool and LiveRamp as the two top identity resolution services. (3/20/2020)

 

Read the story.

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At the DPAA Summit 2020 (Digital Out-of-Home Everything) Video Everywhere virtual event, BritePool CEO Dave Moore moderates a panel of industry experts exploring the cookieless future.

(10/16/2019)

See the video.

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Adweek featured Britepool's groundbreaking research on consumer attitudes and data privacy. These findings informed the development of our product suite.

(1/6/2020)

 

Read the story.

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Business Insider profiles BritePool as one of the leading companies helping marketers to survive and continue to prosper in the era of changing privacy regulations.

(12/23/2019)

Read the article.

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The Drum reports on the findings of BritePool's consumer privacy research and a panel discussion hosted by BritePool, that accompanied the release of the research. (10/3/2019)

 

 Read the story.

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Marketing Land provides readers with an in-depth analysis of BritePool's unique research on changing consumer privacy expectations and the CCPA. (10/23/2019)

Read the story.

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AdExchanger features insights from BritePool COO,  Bob Perkins, and BritePool CEO, Dave Moore, in a roundup of industry expert opinions on the implications of Google's announcement email identifiers. (3/5.2021)

 

Read the article.

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AdExchanger reports on Tapad's launch of its new Swithchboard service, with BritePool as a launch partner. Tapad's CEO says it's "critical for our industry to build scale around a handful of globally adopted IDs." (2/09/2021)

Read the article.

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Dave Moore leads a panel discussion on "Privacy and Personalization" the "Main Stage" at the Interactive Advertising Bureaus's (IAB) virtual Annual Leadership Meeting in 2021. 

(3/10/2021)

 

Listen to the webinar.

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In a 2021 special report, titled The Death of CookiesAdweek cites BritePool's 2019 CCPA research, as the definitive analysis of the likely impact of privacy regulations on consumer behavior. (4/19/2021)

Read the special report.

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Singapore-based Aqilliz integrates BritePool’s identity management solution into Aqilliz’s suite of distributed ledger offerings to address a broad range of pressing pain points in programmatic advertising. (10/3/2020)

 

Read the story

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ENGINE Media Exchange (EMX) a leading SSP for CTV announces it has integrated BritePool, and other leading identifiers, to power cookieless solutions for Demand Side Partners (DSPs). (4/12/2021)

 

Read the blog post.

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Mobiquity Technologies announces that its Advangelists DSP platform has fully integrated the BritePool ID, to enable advertisers to "transform the  global digital programmatic media ecosystem." (12/17/2020)

 

Read the announcement.

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BritePool's CEO, Dave Moore, writes one of Digital Content Next's most read articles of the year; why consumer log-ins are the key to Google and Facebook's outsize share of all digital advertising. (5/19/2020)

Read the article.

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MediaMath includes BritePool as a connected identity resolution solution for its Source initiative, to provide "radical transparency" for the supply chain of a redefined programmatic advertising ecosystem.

Read about Source.

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Adweek reports on BritePool'sa groundbreaking research projecting that heightened consumer concerns about privacy will lead 87% of California consumers to exercise their CCPA opt-out rights.

(10/2/2019).

 

 Read the story.

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A Guest Contributor at Adweek references BritePool's groundbreaking research and unique understanding of consumer attitudes toward online privacy.

(5/7/2020)

 

 Read the story.

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AdAge reports the launch of BritePool to power targeting with the accuracy of "Google and Facebook" who "have massive amounts of logged-in users." CBS and PCH are named as early participating web publishers. (5/24/2019)

 

 Read the story.

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