BritePool's innovative products, unique understanding of consumer privacy attitudes, and groundbreaking research have been featured prominently in the media and industry webinars.
Adweek reports (in print and online) that growing usage of BritePool's cookieless Identity solution (a pre-venture funded company) is already equal to 65% of LiveRamp (a $4 billion firm) and 42% of Trade Desk (an $18 billion firm) (5/04/2020).
When the pandemic struck, the Interactive Advertising Bureau (IAB) asked BritePool's experienced leadership, CEO Dave Moore, and COO Bob Perkins to advise the media industry on surviving in difficult times. (5/31/2020)
In a The Sell Sider Column for AdExchanger, Jason White, now Senior Vice President and Head of Publishers at LiveRamp, recognizes
BritePool and LiveRamp as a publisher's top identity resolution services. (3/20/2020)
Business Insider profiles BritePool as one of the leading companies helping marketers to survive and continue to prosper in the era of changing privacy regulations.
(12/23/2019)
Cards TBD (1) Bob and Havas Podcast (1.1) First Adweek story (with our launch) (research), (1.2) BritePool listed in MediaMath Source (2) AdExchanger research (3) Drum research (4) Marketing Land Research (5) Adweek CCTV citing research, (6) Adweek programmatic citing research (Feb. 2020) (7) Include BritePool quoted in LiveRamp blog last fall?
Digiday addressed the uncertainty associated the sunset of third-party cookies, noting that two companies "LiveRamp and BritePool" are moving forward with replacement technologies. (2/11/2020)
An in-depth AdMonsters interview with BritePool's CEO, Dave Moore, discussing BritePool's identity solutions and the company's innovative research on consumer privacy attitudes.
(5/19/2020)
MediaMath includes BritePool as a connected identity resolution solution for its Source initiative, to provide "radical transparency" for the supply chain of a redefined programmatic advertising ecosystem.
A Guest Contributor at Adweek references BritePool's groundbreaking research and unique understanding of consumer attitudes toward online privacy.
(5/7/2020)
BritePool's CEO, Dave Moore, writes at Digital Content Next, why consumer log-ins are the key to Google and Facebook's outsize share of all digital advertising.
(5/19/2020)
Adweek featured Britepool's groundbreaking research on consumer attitudes and data privacy. These findings informed the development of our product suite.
(1/6/2020)
In a webinar for DCN member publishers, Conde Nast's Craig Kostelic and BritePool's Dave Moore discussed innovative publisher strategies for weathering the pandemic.
(6/11/2020) [Note link to 60 sec video TBD]
See Craig discuss identity resolution (video).
AdAge reports the launch of BritePool to power targeting with the accuracy of "Google and Facebook" who "have massive amounts of logged-in users." CBS and PCH are named as early participating web publishers. (5/24/2019)
BritePool's first-of-its-kind, successful cookieless targeting test with Harry & David was detailed in Media Post's Search & Performance Marketing Daily. The article several metrics showing the performance of BritePool's system (10/6/2020).
BritePool's CEO, Dave Moore, writes at Digital Content Next, why consumer log-ins are the key to Google and Facebook's outsize share of all digital advertising.
(5/19/2020)
Read the article.
Adweek featured Britepool's groundbreaking research on consumer attitudes and data privacy. These findings informed the development of our product suite.
(1/6/2020)
In a webinar for DCN member publishers, Conde Nast's Craig Kostelic and BritePool's Dave Moore discussed innovative publisher strategies for weathering the pandemic.
(6/11/2020)
BritePool's unique understanding of consumer privacy expectations, and associated research, is detailed in an AdExchanger feature story.
(10/2/2019)
In this AdExchanger Talks podcast, Dave Moore's Next Chapter, BritePool's CEO discusses the company's early focus on consumer privacy and identity; plus many aspects of his unique 35-year career in the advertising industry. (8/21/2019)
Adweek reports (in print and online) that growing usage of BritePool's cookieless Identity solution (a pre-venture funded company) is already equal to 65% of LiveRamp (a $4 billion firm) and 42% of Trade Desk (an $18 billion firm) (5/04/2020).
When the pandemic struck, the Interactive Advertising Bureau (IAB) asked BritePool's experienced leadership, CEO Dave Moore, and COO Bob Perkins to advise the media industry on surviving in difficult times. (5/31/2020)
In a The Sell Sider Column for AdExchanger, Jason White, now Senior Vice President and Head of Publishers at LiveRamp, recognizes
BritePool and LiveRamp as a publisher's top identity resolution services. (3/20/2020)
Business Insider profiles BritePool as one of the leading companies helping marketers to survive and continue to prosper in the era of changing privacy regulations.
(12/23/2019)
The Drum reports on the findings of BritePool's consumer privacy research and a panel discussion hosted by BritePool, that accompanied the release of the research. (10/3/2019)
AdAge reports the launch of BritePool to power targeting with the accuracy of "Google and Facebook" who "have massive amounts of logged-in users." CBS and PCH are named as early participating web publishers. (5/24/2019)
Digiday addressed the uncertainty associated the sunset of third-party cookies, noting that two companies "LiveRamp and BritePool" are moving forward with replacement technologies. (2/11/2020)
An in-depth AdMonsters interview with BritePool's CEO, Dave Moore, discussing BritePool's identity solutions and the company's innovative research on consumer privacy attitudes.
(5/19/2020)
MediaMath includes BritePool as a connected identity resolution solution for its Source initiative, to provide "radical transparency" for the supply chain of a redefined programmatic advertising ecosystem.
Adweek reports on BritePool'sa groundbreaking research projecting that heightened consumer concerns about privacy will lead 87% of California consumers to exercise their CCPA opt-out rights.
(10/2/2019).
A Guest Contributor at Adweek references BritePool's groundbreaking research and unique understanding of consumer attitudes toward online privacy.
(5/7/2020)
Read the story.
Marketing Land provides readers with an in-depth analysis of BritePool's unique research on changing consumer privacy expectations and the CCPA. (10/23/2019)
