Welcome to BritePool's new bi-weekly newsletter, In the Eye of the Storm. With the sunset of third-party cookies and other mobile identifiers, the digital advertising industry is undergoing a process of reinvention.


At BritePool, we are in the center of this storm, as we focus on developing the technologies that will replace cookies and disappearing mobile identifiers. In this newsletter, we plan to provide perspectives, often surprising and possibly provocative, on the many issues associated with this transition, and its impact on advertisers, web publishers, and members of the Adtech community.


If the newsletter sparks comments or thoughts on our articles, let us hear from you. Send your comments to Bruce Judson, Bruce@BritePool.com.


We hope you find In the Eye of the Storm valuable. And, of course, don't hesitate to share the newsletter with friends and colleagues, who you feel will benefit from reading it!

By Bob Perkins

October 29, 2020

By Bruce Judson

November 17, 2020

By Eliot Dahood

December 1, 2020

By Gowthaman Ragothaman

December 15, 2020

By David J. Moore

January 5, 2020

Subscribe to BritePool's In the Eye of the Storm Newsletter

Chris Hartley,

Chief Revenue Officer


Tel: (310) 699-8346,


Bruce Judson,

Vice President, Communications​


Tel: (845) 745-0957