BritePool Cookie Privacy Notice

BritePool Inc.

Effective Date: January 1, 2020 (last updated 7/1/2020)


Cookies are small text files saved by a website or a third party onto a user’s browser. These pieces of code assign the user a unique identifier and collect certain bits of useful information to help remember the user and enhance the user’s experience. BritePool uses cookies on our Site and to provide our Services, as set forth herein below.  


First-Party Cookies. These are cookies set directly by a website when a user visits its domain to remember the user during the session and anytime the user returns to the site. BritePool uses first-party cookies to collect the user’s IP address as well as data about browser type, operating system and referring website. BritePool also uses a proprietary cookie when a user opens an email from us. Further, BrtiePool sets a first-party cookie for Analytics Provider data. These cookies serve to improve the functionality of our Site and ensure the most seamless experience as possible.


Third-Party Cookies. As the name suggests, third party cookies are not set directly by the website, but rather by third parties. These cookies are used primarily for tracking and ad targeting purposes.  At BritePool, third party cookies come into play in a number of different ways. As part of our Services, and to support our analytics, reporting, and fraud detection efforts, BritePool sets third-party cookies on many of our Customers’ websites. Our third-party cookies are set when you log in to, or as a registered user you visit, one of our Publisher’s or Advertiser’s websites with whom you have a first-party relationship. These cookies will also set when you open an email from one of our Publishers or Advertisers. Similarly, our third-party cookies set prior to an ad request, for example, when a Publisher or Advertiser client doesn’t have a login. All these cookies enable the Publisher or Advertiser to share with us personal data, most commonly in the form of a hashed email address or other proprietary identifiers. We do not use these cookies to collect personally identifiable data. We match this data to a BPID and link it with device-related information, like IP address and browser/operating system details, which can then be used to recognize you across our different Channels.


Duration. Session cookies are set only for so long as the user’s visit on the website lasts and are intended to reduce friction and improve user experience. Some uses best served by session cookies include keeping a user logged in, remembering items in the user’s cart, and generating analytics. BritePool makes use of in-session cookies as described herein above. On the other hand, persistent cookies remain on a user’s browser beyond the end of the user’s session before expiring. Cookies persistent in nature are used to track a user’s ongoing interactions with a specific website. BritePool supplements its Services with the use of persistent cookies to store the BPIDs. However, because BritePool also uses beacons and local storage to recognize you on its Publishers’ websites for the same, BritePool’s cookies are smarter and more well-informed than others. 


Security. Secure cookies help identify and prevent security risks. Secure cookies can only be set on HTTPs websites like BritePool’s Site. They limit the amount of sensitive information stored in the cookie, enforce SSL protocols that allow for authentication and encryption, and limit the subdomains and paths to prevent interception. We use these cookies to authenticate you and protect your data from unauthorized parties.


Syncing. Effective ad targeting requires user data from various domains and sources. However, because cookies are small and domain-specific, they are restricted in the amount of data they can store, and in their ability to be read across more than one-third party. As such, each cookie is typically set with an ID unique to the user, which allows data collected to be stored outside the cookie on third party databases. BritePool enables a real-time mapping process within the browser by which user IDs are synced between our ad tech partner databases. For example, cookie syncing occurs when: (i) BritePool receives a request from a Publisher website page and we add our cookie to recognize the BPID when known; (ii) we redirect to a Publisher, including a BPID in the url, and they add or lookup their own first-party cookie; and (iii) the Publisher redirects back to us, and we return to the original requesting page with an empty pixel. Once the ID syncing has been accomplished, the third parties can share or request the data contained in the cookies by referencing each other’s user IDs.


Other Tracking Technologies. In addition to cookies, we use beacons and pixels, embedded in our Site or our emails, that call out from a website to store or track a limited amount of information, such as the BPID and engagement with the Site or email. Like the cookies with which they are typically paired, these technologies help us customize our Site, provide our Services and improve your experience. Beacons and pixels cannot be disabled; however, their use can be limited by managing cookies as described above.


Managing Cookies. Cookies can be rejected or deleted through a user’s browser, but this may prevent the proper working of our website. To learn more, please see Your Online Ad Choices. Cookies can also be manually disabled in the Chrome browser.  Learn more about managing cookies in Chrome here.