As third-party cookies disappear, BritePool's technology ensures DSPs and SSPs continue to offer essential capabilities, ...to retain and grow revenues.

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By integrating with BritePool, DSPs and SSPs can provide clients with new levels of accuracy, for high-value targeted advertising, without cookies. Both advertisers and publishers will soon demand next-generation data connections for identity management and BritePool makes it possible.

With BritePool, DSPs and SSPs:

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Improve the accuracy of identity recognition without third party cookies

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Make verified matches between supply and demand partners 

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 Expand addressability on previously cookie restricted and unidentifiable audiences

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Manage higher-CPM advertising, leading to higher fees

Early adopters include MediaMath, Pubmatic, Adobe, DataXu/Roku, Magnite, and Sonobi. Contact us to join this list, and secure the future of your business.