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By integrating with BritePool, DSPs and SSPs can provide clients with new levels of accuracy, for high-value targeted advertising, without cookies. Both advertisers and publishers will soon demand next-generation data connections for identity management and BritePool makes it possible.
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With BritePool, DSPs and SSPs:
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Improve the accuracy of identity recognition without third party cookies
Make verified matches between supply and demand partners
Expand addressability on previously cookie restricted and unidentifiable audiences
Manage higher-CPM advertising, leading to higher fees
Early adopters include MediaMath, Pubmatic, Adobe, DataXu/Roku, Magnite, and Sonobi. Contact us to join this list, and secure the future of your business.
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