By integrating with BritePool, DSPs and SSPs can provide clients with new levels of accuracy, for high-value targeted advertising, without cookies. Both advertisers and publishers will soon demand next-generation data connections for identity management and BritePool makes it possible.
With BritePool, DSPs and SSPs:
Improve the accuracy of identity recognition without third party cookies
Make verified matches between supply and demand partners
Expand addressability on previously cookie restricted and unidentifiable audiences
Manage higher-CPM advertising, leading to higher fees